Dette online innholdsmarkedsføringskurset lærer deg beste praksis for innholdsmarkedsføring. Lær hvordan du lager meldinger på sosiale medier for å få besøkende til nettstedet ditt. Forstå viktigheten av søkeord på hjemmesiden din og den økende betydningen av stemmesøk. Gjennomføring av dette kurset gir en globalt anerkjent DMI-akkreditering.
Med fokus på karriere-klar læring, og levert gjennom en blanding av essensiell lesing, casestudier og nyttige verktøy, vil dette kurset raskt gjøre deg kjent med kjerneprinsippene og beste praksis innen innholdsmarkedsføring.
Små bedriftseiere, markedsføringseksperter, produktledere, gründere eller noen som ønsker å raskt bli dyktige innen innholdsmarkedsføring. Du trenger ingen spesifikk markedsføringsbakgrunn for å gjennomføre og lykkes med dette kurset. Dette kurset vil lede deg gjennom det grunnleggende for innholdsmarkedsføring.
Den bitformede strukturen på kurset er spesielt designet for å passe rundt din livsstil og andre forpliktelser.
Etter en vellykket gjennomføring av en 1-timers online eksamen vil kandidatene bli tildelt en av verdens mest anerkjente digitale markedsføringssertifiseringer. Denne Associate Level-sertifiseringen er eksklusivt designet av digitale eksperter og har relevans, anerkjennelse og faglig tyngde som er svært ettertraktet av arbeidsgiverne dine. Studentene vil også motta et globalt anerkjent sertifisert profesjonelt merke for å vise på LinkedIn -profilene sine, samtidig som de får tilgang til MyDMI-medlemsplattformen for å opprettholde sine ferdigheter mens de fortsetter å lære og vokse, for å bygge nettverk og for å få verdifulle CPD-poeng.
This module introduces the key concepts and underlying principles of content marketing. It explores the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way. You'll be able to connect content to the Buyer's Journey and understand how to engage your audience in a meaningful way. It concludes by detailing the steps involved in creating a content brief.
Knowledge gain:
Toolkits included:
Expert Insights:
This module covers content creation and curation, and how to extend the value of content using scheduling tools and promotion methods. The lessons then describes what you need to have in place before developing great graphics, focusing on brand guidelines, the importance of consistent brand tone, copyright law and target media. The module finishes by covering methods to enhance your creativity in the workplace to help you generate new ideas and find innovative solutions to problems.
Knowledge gain:
Toolkits included:
Case Study/Webinar:
This module drills deep into the fundamentals of SEO and SEO content. It begins with how to use keyword research to build an SEO content plan and how to use SEO tactics to boost the quality and performance of your website content. The module closes by discussing the key elements to build and create an effective marketing email.
Knowledge gain:
Toolkits included:
Case Study/Webinar:
This module focuses on how to engage with and acquire customers using social content. The module begins with some key considerations to bear in mind when planning content for social channels. It then introduces some of the content formats that are considered 'native' to social - including Stories, Live Video and Audio Rooms - and how you can use these formats to entertain your audience and expand your reach. Next, the module looks at ways of implementing an effective content strategy on social media, from leveraging social influencer networks to getting the most out of native insights tools. It wraps up by looking at best practices for scheduling your content on social platforms.
Knowledge gain:
Toolkits included:
This course consists of approximately 10-hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want.
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Home of Hands-on Learning & Practical Resources:
Right from the moment you sign-up for a course, you’ll become a DMI Professional Member and get access to our library of premium resources for free for 6 months.
DMI Membership Hub is the world’s largest library of on-demand practical resources designed by top industry experts that will enable you to easily implement your learnings, and make an instant business and career impact. You will also enhance your work while saving time and effort with 2000k+ professional resources including toolkits, templates, and stay relevant with bite-sized continuous learning opportunities such as webinars and short video lessons on the latest skills from AI to GA4.
