DMI Tracks - Data and Web Analytics e-læring

certified data and web analytics associate kurs

Fast-track dine data- og analyseferdigheter raskt med dette korte nettkurset. Få jobbklare ferdigheter med en globalt anerkjent sertifisering i små læringsenheter. Lær beste praksiser for dataanalyse, rapportering, dataadministrasjon og sikkerhet.

 

Hvorfor skal jeg ta dette kurset?

Med fokus på karriereklar læring og levert gjennom en blanding av essensiell lesing, casestudier og nyttige verktøysett, vil dette kurset raskt gjøre deg kjent med kjerneprinsippene og beste praksis innen analyse og databehandling.

  • 5 Interaktive Moduler
  • Associate Level Sertifisering
  • 11 timer læringsinnhold i eget tempo
  • GRATIS DMI Medlemskap inkludert
  • Praktiske verktøysett og maler

Sentrale ferdigheter og kompetanser du lærer

  • Innsamling og behandling av data
  • Data rensing
  • Dataanalyse og prognoser
  • Problemløsning
  • Datasikkerhet
  • Presentasjonsferdigheter
  • Visualisere og rapportere data
  • Smidig tenkning

Målgruppe: 

Små bedriftseiere, markedsføringseksperter, produktledere, gründere eller noen som ønsker å raskt bli dyktige innen Data og Web Analytics. Du trenger ingen spesifikk markedsføringsbakgrunn for å gjennomføre og lykkes med dette kurset. Dette kurset vil lede deg gjennom det grunnleggende for Data og Web Analytics.

Den bitformede strukturen på kurset er spesielt designet for å passe rundt din livsstil og andre forpliktelser.

Hva vil jeg oppnå?

Etter en vellykket gjennomføring av en 1-timers online eksamen vil kandidatene bli tildelt en av verdens mest anerkjente digitale markedsføringssertifiseringer. Denne Associate Level-sertifiseringen er eksklusivt designet av digitale eksperter og har relevans, anerkjennelse og faglig tyngde som er svært ettertraktet av arbeidsgiverne dine. Studentene vil også motta et globalt anerkjent sertifisert profesjonelt merke for å vise på LinkedIn -profilene sine, samtidig som de får tilgang til MyDMI-medlemsplattformen for å opprettholde sine ferdigheter mens de fortsetter å lære og vokse, for å bygge nettverk og for å få verdifulle CPD-poeng.

Innhold:

Det er fem moduler i dette kurset:

  1. Data and Analytics Fundamentals
  2. Data Collection and Data Privacy
  3. Data Security and Compliance
  4. Data and Marketing
  5. Visualizing and Presenting Data

1. Data and Analytics Fundamentals

Uncover the insight behind your data. This module brings you through data basics and how to get the most out of the data you already have at your fingertips.

Knowledge gain: 

  • Understanding Data & Analytics Fundamentals 
  • Best Alternatives to Google Analytics 
  • Big Data and Data Mining 
  • Machine Learning, AI, Analysis Types, and Forecasting 

Tool Walkthroughs: 

  • Google Analytics
  • Moz
  • Google Search Console
  • Facebook Ads Management and Facebook Business Manager
  • Facebook Insights
  • LinkedIn Campaign Manager and LinkedIn Analytics

Case Study:

  • Spotify

Expert Insights: 

  • Some Inspiring Uses of AI in Digital Marketing

2. Data Collection and Data Privacy

Learn how to manage, store and use data in a way that keeps your customer privacy at the heart of your business.

Knowledge gain: 

  • Preparing and Managing Data 
  • Agile Thinking  
  • Adaptability in the Workplace     

Case Studies: 

  • Salesforce
  • Slack

Expert Insights: 

  • The Risks with Digital
  • Privacy in the Age of Siri and Alexa

3. Data Security and Compliance

Good data management is underpinned by secure, compliant data gathering and management. Demonstrate best practice to your customers and web visitors using the GDPR and CCPA learnings below.

Knowledge gain: 

  • Laws and Guidelines  
  • Get Ready for the California Consumer Privacy Act (CCPA) 
  • Key Concepts of GDPR 
  • GDPR Enforcement: How the 2019 Google Fine Made a Statement 
  • Preparing Your Business for GDPR 

Case Study

  • Netflix

Expert Insights: 

  • Brian Lavery (AccuWeather) on Data and GDPR

4. Data and Marketing

Your email database is one of your biggest assets. Nurture it, segment it and use it creatively to deliver high impact digital marketing results that dramatically improve your ROI.

Knowledge gain: 

  • Managing Email Data  
  • Growing an Email Subscriber Database 
  • Practical Guide to Email Marketing Metrics  

Case Study: 

  • The Skimm

Toolkits included: 

  • Practical Guide to the Top Email Marketing Automation Tools
  • Email and Social Media ROI Calculator

5. Visualizing and Presenting Data

Present and summarise the key findings contained in your data. Learn how creative visualisation and presentation can help share a wider understanding of what your data is telling you.

Knowledge gain: 

  • Reporting, Visualization, and Presenting Data  
  • Improving Your Presentation Skills 
  • The Best Analytics Tools for Digital Marketing 
  • Enhancing Your Problem-Solving Skills 
  • Data-driven Reporting  

Toolkits included: 

  • Practical Techniques to Help Analyse Data Using MS Excel
  • Funnel Conversion Reporting
  • Master Your Presentations

Case Study: 

  • Analytics and Harnessing Customer Intelligence with Drinkaware

Expert Insights: 

  • Excel Magic
  • Hands-on With Analytics

Duration:

This course consists of approximately 11-hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want. 

Exam:

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Home of Hands-on Learning & Practical Resources: 
Right from the moment you sign-up for a course, you’ll become a DMI Professional Member and get access to our library of premium resources for free for 6 months.

DMI Membership Hub is the world’s largest library of on-demand practical resources designed by top industry experts that will enable you to easily implement your learnings, and make an instant business and career impact. You will also enhance your work while saving time and effort with 2000k+ professional resources including toolkits, templates, and stay relevant with bite-sized continuous learning opportunities such as webinars and short video lessons on the latest skills from AI to GA4. 

  • Templates and toolkits - Practical resources to download, built so you can put them to work in your role right away.
  • Premium content - Articles, ebooks, industry reports, case studies, podcasts and more. With tried-and-tested tips and the latest in digital marketing.
  • Courses - Unlock access to free short lessons exclusive to Professional Members, along with special discounts on all DMI courses.
  • Community - Talk, interact, work together and connect with our global member community and industry experts through our lively forum.
  • Webinars - Meet & learn from top industry leaders through our live interactive webinars. Ask questions, get insights, and connect with peers.
  • Continuous Professional Development (CPD) - Once you’re certified, you can keep learning and earning CPD points to keep your certification up-to-date