DMI Tracks - Digital Display e-læring

certified digital display associate kurs

Lær hvordan du setter opp en displaykampanje i dette kraftige interaktive kurset i Digital Display. Du vil oppdage prinsippene for grafisk design, kampanjestrategi og budsjettadministrasjon, og hvordan du kan teste og måle ulike reklamematerialer for å få mest mulig ut av visningsstrategien din.

 

Hvorfor skal jeg ta dette kurset?

Med fokus på karriereklar læring og levert gjennom en blanding av essensiell lesing, casestudier og nyttige verktøysett, vil dette kurset raskt gjøre deg kjent med digitalt display og reklamekampanjer.

  • 4 Interaktive Moduler
  • Associate Level Sertifisering
  • 7 timer læringsinnhold i eget tempo
  • GRATIS DMI Medlemskap inkludert
  • Praktiske verktøysett og maler

Sentrale ferdigheter og kompetanser du lærer

  • Prosjektledelse
  • Annonsekampanjer
  • Grafisk design
  • Manusskriving
  • Måle data
  • Budsjettstyring

Målgruppe: 

Små bedriftseiere, markedsføringseksperter, produktledere, gründere eller noen som ønsker å raskt bli dyktige innen Digital Display. Du trenger ingen spesifikk markedsføringsbakgrunn for å gjennomføre og lykkes med dette kurset. Dette kurset vil lede deg gjennom det grunnleggende for Digital Display.

Den bitformede strukturen på kurset er spesielt designet for å passe rundt din livsstil og andre forpliktelser.

Hva vil jeg oppnå?

Etter en vellykket gjennomføring av en 1-timers online eksamen vil kandidatene bli tildelt en av verdens mest anerkjente digitale markedsføringssertifiseringer. Denne Associate Level-sertifiseringen er eksklusivt designet av digitale eksperter og har relevans, anerkjennelse og faglig tyngde som er svært ettertraktet av arbeidsgiverne dine. Studentene vil også motta et globalt anerkjent sertifisert profesjonelt merke for å vise på LinkedIn -profilene sine, samtidig som de får tilgang til MyDMI-medlemsplattformen for å opprettholde sine ferdigheter mens de fortsetter å lære og vokse, for å bygge nettverk og for å få verdifulle CPD-poeng.

Innhold:

Det er fire moduler i dette kurset:

  1. Project Management and Planning an Advertising Campaign
  2. Creativity and Preparing an Advertising Campaign
  3. Creating a Display Advertising Campaign
  4. Data, Collaboration, and Optimizing Campaigns

1. Project Management and Planning an Advertising Campaign

Develop your knowledge of display advertising by focusing on project management skills and how best to plan a digital advertising campaign.

Knowledge gain: 

  • Fundamentals of Display Advertising 
  • Project Management

Toolkits included: 

  • Buyer Persona Template
  • Digital Marketing Campaign Brief
  • Digital Media Plan Template
  • One-year Gantt Calendar Template
  • Content and Channel Matrix Template

Expert Insights: 

  • Omni-Channel Marketing

2. Creativity and Preparing an Advertising Campaign

Understand display platforms, and how to use your creative skills to best effect as you set up your campaigns.

Knowledge gain: 

  • Setting up a Display Advertising Campaign  
  • Graphic Design Principles and Best Practices 
  • How to Write a Video Marketing Script 
  • How to Make Videos Without Hiring a Professional 
  • Enhancing Your Creativity    

Toolkits included: 

  • Brand Style Elements Template

3. Creating a Display Advertising Campaign

Deepen your knowledge of campaign creation, display strategy and targeting fundamentals.

Knowledge gain: 

  • Creating a Display Advertising Campaign 
  • Targeting and Bidding in a Display Advertising Campaign 
  • The Beginner's Guide to Programmatic Advertising 
  • Using Google Ads for Video  

Case Study/Webinar: 

  • Tinder: Taking Dating into a Dystopian Future?

4. Data, Collaboration, and Optimizing Campaigns

Develop your knowledge by learning how to work with data to measure and optimize your campaigns. Learn effective ways to work with others – external agencies, team members, and colleagues.

Knowledge gain: 

  • Measuring and Optimizing Display Advertising Campaigns  
  • 6 Tips to Re-engage Your Audience 
  • Working With Others  
  • Successful Collaboration

Case Study/Webinar: 

  • Best Practices for Working with a Digital Agency

Toolkits included: 

  • Media Budget Tracker
  • Targets and KPIs - Your Essential Toolkit

Expert Insights: 

  • Creating Successful Content and Advertising Strategies with Brian Lavery

Duration:

This course consists of approximately 7-hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want. 

Exam:

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Home of Hands-on Learning & Practical Resources: 
Right from the moment you sign-up for a course, you’ll become a DMI Professional Member and get access to our library of premium resources for free for 6 months.

DMI Membership Hub is the world’s largest library of on-demand practical resources designed by top industry experts that will enable you to easily implement your learnings, and make an instant business and career impact. You will also enhance your work while saving time and effort with 2000k+ professional resources including toolkits, templates, and stay relevant with bite-sized continuous learning opportunities such as webinars and short video lessons on the latest skills from AI to GA4. 

  • Templates and toolkits - Practical resources to download, built so you can put them to work in your role right away.
  • Premium content - Articles, ebooks, industry reports, case studies, podcasts and more. With tried-and-tested tips and the latest in digital marketing.
  • Courses - Unlock access to free short lessons exclusive to Professional Members, along with special discounts on all DMI courses.
  • Community - Talk, interact, work together and connect with our global member community and industry experts through our lively forum.
  • Webinars - Meet & learn from top industry leaders through our live interactive webinars. Ask questions, get insights, and connect with peers.
  • Continuous Professional Development (CPD) - Once you’re certified, you can keep learning and earning CPD points to keep your certification up-to-date