Fast-track dine markedsføringsferdigheter på sosiale medier, få jobbklar kompetanse og en globalt anerkjent sertifisering. Dette banebrytende, interaktive korte kurset leveres 100 % online i små læringsenheter.
Hvorfor skal jeg ta dette kurset?
Dette kurset er mer enn bare "leksjoner"; et interaktivt utvalg av unike læringsformater levert gjennom verktøysett, videoer, podcaster, webinarer og viktig lesing. Dette er en grundig utforskning av hva sosiale medier betyr i dag. Fullføring av eksamen fører til sertifisering på Associate Level.
5 Interaktive Moduler
Associate Level Sertifisering
13 timer læringsinnhold i eget tempo
GRATIS DMI Medlemskap inkludert
Praktiske verktøysett og maler
Sentrale ferdigheter og kompetanser du lærer
Sosial Lytting
Sosial Intelligens
Markedsføring i Sosiale Medier
Sosialt fellesskapsbygging
Brand Storytelling
Bygge Personas
Forbedre Kreativiteten
Innholdsmarkedsføring
Strategisk Tenkning
Målgruppe:
Små bedriftseiere, markedsføringsfolk, produktsjefer, gründere eller noen som ønsker å bli raskt ferdige med sosiale medier. Du trenger ingen spesifikk markedsføringsbakgrunn for å gjennomføre og lykkes med dette kurset. Dette kurset vil lede deg gjennom det grunnleggende innen markedsføring i sosiale medier.
Den bitformede strukturen på kurset er spesielt designet for å passe rundt din livsstil og andre forpliktelser.
Hva vil jeg oppnå?
Etter en vellykket gjennomføring av en 1-timers online eksamen vil kandidatene bli tildelt en av verdens mest anerkjente digitale markedsføringssertifiseringer. Denne Associate Level-sertifiseringen er eksklusivt designet av digitale eksperter og har relevans, anerkjennelse og faglig tyngde som er svært ettertraktet av arbeidsgiverne dine. Studentene vil også motta et globalt anerkjent sertifisert profesjonelt merke for å vise på LinkedIn -profilene sine, samtidig som de får tilgang til MyDMI medlemsplattformen for å opprettholde sine ferdigheter mens de fortsetter å lære og vokse, for å bygge nettverk og for å få verdifulle CPD-poeng.
Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.
Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.
Knowledge gain:
Purpose of Content Marketing
Content Creation & Repurposing
Creating and Curating Content for Social Selling
Developing Your Brand Story
Essential Skills: Project Management
Toolkits included:
Digital Media Tracker & Planner
Digital Marketing Campaign Brief
Project Management Gantt Chart template
Case Study/Webinar:
4 Lessons from Lewis Capaldi
Webinar: Brand Storytelling
3. Creativity: Designing Social Content
Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.
Knowledge gain:
Graphic Design Best Principles
Design Foundations: Brand Guidelines and Consistency
Enhancing Your Creativity
The Power of Design-Led Content Marketing
Essential Skills: Designing & Building Graphics
Case Study/Webinar:
Lego
Brand Strategy & Planning with venturethree
Wimbledon
Expert Insights:
Reading: The Power of Design led content Marketing
Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.
Knowledge gain:
Matching Content with the Right Channels
Content Scheduling and Promotion
Adding Insight for Buyers
Sharing Content to Build Engagement
Essential Skills: Becoming a Strategic Thinker
Toolkits included:
Content and Channel Matrix Template
Social Media Calendar Template
Seek > Sense > Share Toolkit
How to use Anders Pink for Content Curation
Case Study/Webinar:
CMO Webinar: Planning for the Future of Marketing
Expert Insights:
Reading: Social Media Demographics Guide for Digital Marketers
For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)
Knowledge gain:
Building and Engaging Your Network
Strengthening Buyer Relationships, and deeper post-sales relationships
Increasing Conversions using Social Tools and Techniques
The Basics of CX and assessing CX
Upselling and Cross-Selling
Case Study / Webinar:
Podcast: Social Media Communities
Webinar CX - Reinventing the Digital Customer Journey in the Pharmaceutical Industry
Expert Insights:
Reading: The Growing Trend of B2B Influencer Marketing
Reading: The Enduring Marketing Power of Customer Loyalty Schemes
Duration:
This course consists of approximately 13-hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want.
Exam:
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Home of Hands-on Learning & Practical Resources: Right from the moment you sign-up for a course, you’ll become a DMI Professional Member and get access to our library of premium resources for free for 6 months.
DMI Membership Hub is the world’s largest library of on-demand practical resources designed by top industry experts that will enable you to easily implement your learnings, and make an instant business and career impact. You will also enhance your work while saving time and effort with 2000k+ professional resources including toolkits, templates, and stay relevant with bite-sized continuous learning opportunities such as webinars and short video lessons on the latest skills from AI to GA4.
Templates and toolkits - Practical resources to download, built so you can put them to work in your role right away.
Premium content - Articles, ebooks, industry reports, case studies, podcasts and more. With tried-and-tested tips and the latest in digital marketing.
Courses - Unlock access to free short lessons exclusive to Professional Members, along with special discounts on all DMI courses.
Community - Talk, interact, work together and connect with our global member community and industry experts through our lively forum.
Webinars - Meet & learn from top industry leaders through our live interactive webinars. Ask questions, get insights, and connect with peers.
Continuous Professional Development (CPD) - Once you’re certified, you can keep learning and earning CPD points to keep your certification up-to-date