DMI Tracks - Søkemotoroptimalisering (SEO) e-læring

certified search engine optimisation (SEO) associate kurs

Finn ut hvordan du rangerer nettstedet ditt på Google. Dette interaktive korte kurset lærer deg fordelene med hvordan nettstedets innhold, mobiloptimalisering og brukervennlighet vil forbedre nettstedets generelle ytelse. Oppdag hvordan du bygger din SEO-strategi og evaluer ytelse over tid.

 

Hvorfor skal jeg ta dette kurset?

Med fokus på karriereklar læring og levert gjennom en blanding av essensiell lesing, case-studier og nyttige verktøysett vil dette interaktive korte kurset lære deg fordelene med hvordan innholdet på nettstedet ditt, mobiloptimalisering og brukervennlighet vil forbedre ytelsen til nettstedet ditt.

  • 5 Interaktive Moduler
  • Associate Level Sertifisering
  • 9 timer læringsinnhold i eget tempo
  • GRATIS DMI Medlemskap inkludert
  • Praktiske verktøysett og maler

Sentrale ferdigheter og kompetanser du lærer

  • Søk rangeringer
  • Nettstedets ytelse
  • Dataanalyse og prognoser
  • Problemløsning
  • On-Page og Off-Page SEO
  • Strategi og evaluering
  • Visualisere og rapportere data
  • Smidig tenkning

Målgruppe: 

Små bedriftseiere, markedsføringseksperter, produktledere, gründere eller noen som ønsker å raskt bli dyktige innen SEO. Du trenger ingen spesifikk markedsføringsbakgrunn for å gjennomføre og lykkes med dette kurset. Dette kurset vil lede deg gjennom det grunnleggende for Søkemotoroptimalisering (SEO).

Den bitformede strukturen på kurset er spesielt designet for å passe rundt din livsstil og andre forpliktelser.

Hva vil jeg oppnå?

Etter en vellykket gjennomføring av en 1-timers online eksamen vil kandidatene bli tildelt en av verdens mest anerkjente digitale markedsføringssertifiseringer. Denne Associate Level-sertifiseringen er eksklusivt designet av digitale eksperter og har relevans, anerkjennelse og faglig tyngde som er svært ettertraktet av arbeidsgiverne dine. Studentene vil også motta et globalt anerkjent sertifisert profesjonelt merke for å vise på LinkedIn -profilene sine, samtidig som de får tilgang til MyDMI-medlemsplattformen for å opprettholde sine ferdigheter mens de fortsetter å lære og vokse, for å bygge nettverk og for å få verdifulle CPD-poeng.

Innhold:

Det er fem moduler i dette kurset:

  1. Getting Started with Search Ranking
  2. Problem-Solving and Improving Website Performance
  3. Optimizing On-Page and Content Performance
  4. Collaboration - Enhancing Off-Page and Local SEO
  5. Strategy and Evaluating Performance

1. Getting Started with Search Ranking

An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results.

Knowledge gain: 

  • Fundamental Principles of SEO 

Toolkits included: 

  • The Complete Guide to On-Page and Off-Page SEO

Expert Insights:

  • Improving your Search Presence with Joe Williams
  • The Key Elements of SEO - A Visual Guide
  • Why SEO is Changing and How Best to Respond

2. Problem-Solving and Improving Website Performance

Develop your knowledge of SEO by focusing on improving website performance and problem-solving.

Knowledge gain: 

  • Improving Technical SEO
  • Implementing SEO in a Mobile Environment
  • Problem-Solving Skills
  • Enhancing Your Problem-Solving Skills

Toolkits included: 

  • 5 Usability Principles That Make Visitors Stick (and Boost Your SEO)
  • 3 Ways to Create Mobile-friendly Content

3. Optimizing On-Page and Content Performance

Let google - and your customers – quickly understand your website by focusing on-page optimization and content performance.

Knowledge gain: 

  • Improving On-page Optimization
  • Keyword Research  

Toolkits included:

  • On-Site SEO Audit Handbook and Toolkit
  • Five Steps to Picking Profitable Keywords
  • Aligning Keywords and Existing Content

Expert Insights: 

  • Voice Search Webinar: Presentation
  • Booking.com: A 5-Star Marketing Performance

4. Collaboration - Enhancing Off-Page and Local SEO

Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques.

Knowledge gain: 

  • Improving Off-page Optimization
  • Successful Collaboration
  • Improving Local SEO  

Toolkits included: 

  • Guest Blogging Guide and Toolkit
  • 5 Tactics to Get Great Customer Reviews
  • Offline-Online Attribution with Google Maps

5. Strategy and Evaluating Performance

Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content.

Knowledge gain: 

  • Implementing Strategic SEO Practices
  • Measuring and Reporting SEO Campaigns
  • Evaluating the Performance of SEO Content  

Toolkits included:

  • Targets and KPIs - Essential Toolkit
  • Content and Channel Matrix Template
  • Getting your Search Marketing Campaign up and running

Case Study / Webinar:

  • SEO Webinar with Joe Williams Q&A

Duration:

This course consists of approximately 9-hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want. 

Exam:

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Home of Hands-on Learning & Practical Resources: 
Right from the moment you sign-up for a course, you’ll become a DMI Professional Member and get access to our library of premium resources for free for 6 months.

DMI Membership Hub is the world’s largest library of on-demand practical resources designed by top industry experts that will enable you to easily implement your learnings, and make an instant business and career impact. You will also enhance your work while saving time and effort with 2000k+ professional resources including toolkits, templates, and stay relevant with bite-sized continuous learning opportunities such as webinars and short video lessons on the latest skills from AI to GA4. 

  • Templates and toolkits - Practical resources to download, built so you can put them to work in your role right away.
  • Premium content - Articles, ebooks, industry reports, case studies, podcasts and more. With tried-and-tested tips and the latest in digital marketing.
  • Courses - Unlock access to free short lessons exclusive to Professional Members, along with special discounts on all DMI courses.
  • Community - Talk, interact, work together and connect with our global member community and industry experts through our lively forum.
  • Webinars - Meet & learn from top industry leaders through our live interactive webinars. Ask questions, get insights, and connect with peers.
  • Continuous Professional Development (CPD) - Once you’re certified, you can keep learning and earning CPD points to keep your certification up-to-date