DMI Tracks - UX and Web Design e-læring

certified UX and web design associate kurs

Hvordan leverer du en brukeropplevelse i verdensklasse for kundene dine? Dette online UX- og webdesignkurset lærer deg kjerneprinsippene for briljant design og UX. Lær grafikk, kreative meldinger, brukertesting og hvordan du kan prosjektstyre deg frem til et fullt optimalisert nettsted. Leveres i små moduler, verktøysett og case-studier.

 

Hvorfor skal jeg ta dette kurset?

Med fokus på karriereklar læring og levert gjennom en blanding av essensiell lesing, casestudier og nyttige verktøysett, vil dette kurset raskt gjøre deg kjent med kjerneprinsippene og beste praksis innen UX og webdesign.

  • 5 Interaktive Moduler
  • Associate Level Sertifisering
  • 11 timer læringsinnhold i eget tempo
  • GRATIS DMI Medlemskap inkludert
  • Praktiske verktøysett og maler

Sentrale ferdigheter og kompetanser du lærer

  • Webdesign og optimering
  • Problemløsning
  • UX-design
  • Grafiske designprinsipper
  • Søkemotormarkedsføring
  • Prosjektledelse
  • Google Analytics

Målgruppe: 

Små bedriftseiere, markedsføringseksperter, produktledere, gründere eller noen som ønsker å raskt bli dyktige innen UX og Webdesign. Du trenger ingen spesifikk markedsføringsbakgrunn for å gjennomføre og lykkes med dette kurset. Dette kurset vil lede deg gjennom det grunnleggende for UX og Webdesign.

Den bitformede strukturen på kurset er spesielt designet for å passe rundt din livsstil og andre forpliktelser.

Hva vil jeg oppnå?

Etter en vellykket gjennomføring av en 1-timers online eksamen vil kandidatene bli tildelt en av verdens mest anerkjente digitale markedsføringssertifiseringer. Denne Associate Level-sertifiseringen er eksklusivt designet av digitale eksperter og har relevans, anerkjennelse og faglig tyngde som er svært ettertraktet av arbeidsgiverne dine. Studentene vil også motta et globalt anerkjent sertifisert profesjonelt merke for å vise på LinkedIn -profilene sine, samtidig som de får tilgang til MyDMI-medlemsplattformen for å opprettholde sine ferdigheter mens de fortsetter å lære og vokse, for å bygge nettverk og for å få verdifulle CPD-poeng.

Innhold:

Det er fem moduler i dette kurset:

  1. Website Design and Problem-Solving
  2. Design-Led Websites and eCommerce
  3. Graphic Design and Creative Skills
  4. SEO for Websites
  5. Tracking Websites and Project Management

1. Website Design and Problem-Solving

In this module we’ll show you the questions you need to ask when creating your website. We show you how to measure what happens when customers visit your site, and how to improve their experience.

Knowledge gain: 

  • Web Design and Website Optimization
  • Publishing a Basic Website
  • Importance of User Experience
  • 5 Usability Principles that make visitors stick
  • Enhancing Your Problem-Solving Skills

Case Study: 

  • Slack: Blowing Up the Business Communications Realm

2. Design-Led Websites and eCommerce

Your visitors are far more likely to become paying customers if you give them an easy to use experience. This module teaches you to think like your customers, and how to solve their problems.

Knowledge gain: 

  • The Principles of UX Design
  • Visual Design: Best Practices
  • UX Patterns for Web Design
  • The Power of Design-Led Content Marketing
  • UX Prototyping and Testing
  • Implementing Good UX Design  

Toolkits included: 

  • Do Your Webpages Pass the Five-Second Usability Test?
  • Optimizing an eCommerce Website Design and UX
  • 4 Simple Steps For Easy, Affordable eCommerce Success

Case Study/Webinar: 

  • Setting up an eCommerce Business
  • ASOS: Setting the Trend with Innovative Digital Strategies
  • Amazon and eBay: Learning from the Online Retail Giants

3. Graphic Design and Creative Skills

From imagery to sales copy, this module teaches you how to deliver brilliant, eye catching creative that resonates for your customers.

Knowledge gain: 

  • Enhancing Your Creativity
  • Graphic Design Principles and Best Practices
  • Design Foundations: Brand Guidelines and Consistency
  • Designing and Building Graphics 

Toolkits included:

  • Content Ideation Template
  • Style Elements Template and Worksheet

Case Study/Webinar: 

  • Glossier: A Thoroughly Modern Beauty Brand

4. SEO for Websites

Learn how your customers find and interact with your website. Learn to improve user journeys and build a mobile friendly experience your visitors.

Knowledge gain: 

  • Inbound Channels: Search Engine Marketing
  • The Growth of eCommerce – and How to Optimize a Website for Mobile

Toolkits included: 

  • On-Site SEO Audit Handbook

Case Study/Webinar: 

  • Why SEO is Changing and How Best to Respond

5. Tracking Websites and Project Management

Your website looks and feels great, but do you know if your customers feel the same? Here, we teach you how to research their behavior with Analytics, and set clear identifiable goals for your site.

Knowledge gain: 

  • Project Management
  • Creating and Configuring a Google Analytics Account
  • The Best Analytics Tools for Digital Marketing
  • 3 Ways Little Data Trumps Big Data for Delivering a Superior User Experience
  • Setting Goals with Google Analytics 

Toolkits included:

  • One-year Gantt Calendar Template
  • Funnel Conversion Reporting Toolkit

Case Study:

  • Tinder: Taking Dating into a Dystopian Future?

Duration:

This course consists of approximately 11-hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want. 

Exam:

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Home of Hands-on Learning & Practical Resources: 
Right from the moment you sign-up for a course, you’ll become a DMI Professional Member and get access to our library of premium resources for free for 6 months.

DMI Membership Hub is the world’s largest library of on-demand practical resources designed by top industry experts that will enable you to easily implement your learnings, and make an instant business and career impact. You will also enhance your work while saving time and effort with 2000k+ professional resources including toolkits, templates, and stay relevant with bite-sized continuous learning opportunities such as webinars and short video lessons on the latest skills from AI to GA4. 

  • Templates and toolkits - Practical resources to download, built so you can put them to work in your role right away.
  • Premium content - Articles, ebooks, industry reports, case studies, podcasts and more. With tried-and-tested tips and the latest in digital marketing.
  • Courses - Unlock access to free short lessons exclusive to Professional Members, along with special discounts on all DMI courses.
  • Community - Talk, interact, work together and connect with our global member community and industry experts through our lively forum.
  • Webinars - Meet & learn from top industry leaders through our live interactive webinars. Ask questions, get insights, and connect with peers.
  • Continuous Professional Development (CPD) - Once you’re certified, you can keep learning and earning CPD points to keep your certification up-to-date