Certified Digital Marketing Expert e-learning

Advanced Course in Digital Marketing

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about advanced digital marketing strategy, leadership, SEO, social media and CX.

WHAT WILL I LEARN?

We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines.

The course covers these four models: 

Strategy and Leadership

Master digital marketing strategy, leadership, and team management while optimizing performance through cohesive plans and effective channel utilization.

  • Managing Marketing Activities
  • Communications Fundamentals
  • Customer Experience
  • Digital Channels
  • Analytics, Data & Ethics
  • Managing a Digital Team
  • Building an Effective Digital Team
  • Digital Leadership
  • Developing a Digital Strategy
  • Driving Business Performance

 

Social Media Marketing

Advance your knowledge of social media campaigns on top platforms like Facebook, LinkedIn, Twitter, and more. Gain practical skills, learn best practices, and drive business success with multichannel strategies.

  • Social Research
  • Social Content
  • Facebook, Instagram & Pinterest
  • Twitter (X)
  • LinkedIn
  • YouTube, TikTok, and Social Video
  • Social Commerce & Affiliate Marketing
  • Social Apps and Other Platforms
  • Social Video Strategy
  • Social Customer Service

 

Search Marketing

Learn to drive sales through SEO optimization and analyze campaign performance. Gain expert insights and practical skills for a robust omnichannel search strategy, positioning yourself competitively in the digital marketplace.

  • Introduction to Search Marketing
  • SEO Setup and Content
  • Optimizing SEO
  • Paid Search Fundamentals
  • Managing Paid Search Campaigns
  • Demand Generation
  • Search Analytics
  • Data and Data Visualization
  • Search Strategy Research & Planning
  • Search Strategy Execution and Optimization

 

Reaching & Engaging Consumers

Delve into advanced digital marketing strategies for seamless customer experiences. Refine email marketing, utilize automation for customer engagement, and develop tailored e-commerce solutions.

  • Website Optimization
  • Graphic Design Essentials for Marketers
  • UX Research
  • UX Design
  • CX Essentials
  • E-Commerce Strategy
  • Applied E-Commerce
  • Email Marketing Strategy
  • Marketing Automation

This Digital Marketing Program is aimed at:

  • Marketing Executives, Marketing Coordinators, Marketing Assistants, Marketing Interns, and Marketing Analysts.
  • Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals.
  • Copywriters and Content Creators
  • Media Planners and Media Buyers
  • Market Research Analysts, Data Analysts, and Product Marketers
  • Marketing managers and marketing directors
  • Consultants and IT managers
  • Entrepreneurs and small business owners
  • Those with responsibility for developing or implementing an online marketing strategy for an organization
  • Anyone looking to pursue a career in digital marketing

The course requires the completion of 3 Digital Marketing assignments: 

  • Assessment 1: Engagement with the program's quizzes
  • Assessment 2: Computer-based test in the chosen specialization
  • Assessment 3: Develop a digital marketing strategy proposal for a business

DMI's instructor's are there to help you get ready for these assignments. With regular live sessions focused specifically on preparing their students for assessment, you'l be set up for success. 

Home of Hands-on Learning & Practical Resources: 
Right from the moment you sign-up for a course, you’ll become a DMI Professional Member and get access to our library of premium resources for free for 6 months.

DMI Membership Hub is the world’s largest library of on-demand practical resources designed by top industry experts that will enable you to easily implement your learnings, and make an instant business and career impact. You will also enhance your work while saving time and effort with 2000k+ professional resources including toolkits, templates, and stay relevant with bite-sized continuous learning opportunities such as webinars and short video lessons on the latest skills from AI to GA4. 

  • Templates and toolkits - Practical resources to download, built so you can put them to work in your role right away.
  • Premium content - Articles, ebooks, industry reports, case studies, podcasts and more. With tried-and-tested tips and the latest in digital marketing.
  • Courses - Unlock access to free short lessons exclusive to Professional Members, along with special discounts on all DMI courses.
  • Community - Talk, interact, work together and connect with our global member community and industry experts through our lively forum.
  • Webinars - Meet & learn from top industry leaders through our live interactive webinars. Ask questions, get insights, and connect with peers.
  • Continuous Professional Development (CPD) - Once you’re certified, you can keep learning and earning CPD points to keep your certification up-to-date