AI is no longer just about ChatGPT for today’s modern marketers! Master practical AI skills that will empower you to design and implement an end-to-end, AI-driven digital strategy achieving more (ROI) with less time and effort. Learn how to leverage specialized AI tools to maximise your channel performance across each stage of customer journey, from SEO to Social Media, Paid Advertising, and beyond.
This advanced course is distinguished by its comprehensive and practical focus on applying AI across digital marketing disciplines. It offers in-depth coverage of how AI can be integrated to optimize targeted activities within core areas like SEO, social media, paid advertising, and content creation.
By demonstrating the use of specialized AI tools for each stage of a digital marketing plan, the course ensures that marketers can enhance performance and achieve measurable results across all key channels.
Performance-Focused Professionals: Marketers who have performance in mind, looking for efficiency and impact on key KPIs and business metrics such as lead generation, channel and campaign optimization for ROI, revenue, ROAS, and beyond.
Senior Marketers and Leaders: Ideal for markets who are responsible for building and executing marketing strategies.
Familiar with AI Tools: Those already familiar with the basics of AI and seek to deepen their skills.
Leverage AI Technologies: Learn how to utilize machine learning, generative AI, and NaturalUnlock the power of AI for market research and content marketing optimization. Learn how to use AI tools to enhance competitor analysis, refine customer insights, and create precise personas. Master AI-driven copywriting techniques, streamline content scheduling, and explore tools for creating impactful image, video, and audio content. Language Processing (NLP) for digital marketing.
AI-Driven Research: Enhance digital marketing research, including customer insights, competitor analysis, and market trends.
Content Strategy and Creation: Use AI to develop a content strategy, create high-quality digital content, and optimize it for various platforms.
Optimize Marketing Channels: Boost performance across SEO, PPC, social media, customer experience (CX), and marketing automation using AI tools.
Predictive Analytics: Apply predictive analytics to refine and improve marketing strategies.
Module 1 - AI-Driven Digital Marketing
Explore AI concepts and learn how to apply the technology to support digital marketing activities. Use AI and predictive analytics to develop optimized marketing strategies, explore AI ethics and leverage AI-driven insights.
Module 2 - Using AI for Research and Generating Content
Unlock the power of AI for market research and content marketing optimization. Learn how to use AI tools to enhance competitor analysis, refine customer insights, and create precise personas. Master AI-driven copywriting techniques, streamline content scheduling, and explore tools for creating impactful image, video, and audio content.
Module 3 - AI and Digital Marketing Channels
Dive into the transformative power of AI across digital marketing channels, with an emphasis on SEO and advertising. Elevate your SEO strategies by optimizing technical elements, accelerating keyword research, and streamlining link-building. Master AI-powered tools for Google Ads, including bid optimization, ad creation, and Performance Max campaigns. Discover how AI reshapes social media and email automation, equipping you with the skills to enhance customer experiences and boost engagement.
Module 4 - Using AI To Implement a Digital Strategy
Explore how AI revolutionizes strategic marketing by enhancing planning, boosting efficiency, and optimizing omnichannel approaches. Uncover its role in refining ROI calculations and driving innovation. Develop key technical and strategic skills, such as agile thinking, to effectively integrate AI into your marketing tactics. Gain practical insights and best practices for overcoming creative barriers and applying AI to maximize your marketing impact.
