Fast-track your Data and Analytics skills with this online short course. Get job ready skills with a globally recognized certification in bite-sized learning units. Learn Data Analytics, Reporting, Data Management, and Security best practices.
Why should I take this program?
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in analytics and data management.
5 Interactive Modules
Associate Level Certification
11 Hours self-paced learning content
FREE DMI Membership included
Practical Toolkits and Templates
Key skills and competencies you will gain
Collecting and Processing Data
Data Cleansing
Data Analysis and Forecasting
Problem-Solving
Data Security
Presentation Skills
Visualizing and Reporting Data
Agile Thinking
Target audience:
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics. You don’t need any specific marketing background to undertake and succeed with this course. This course will walk you through the fundamentals of Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
What will I accomplish?
Upon successful completion of a 1-hour online examination, candidates will be awarded one of the world’s most widely recognized digital marketing certifications. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers. Students will also receive a globally recognised certified professional badge to display on their LinkedIn profiles, whilst also gaining access to the MyDMI membership platform to maintain their skills as they continue to learn and grow, to network, and to gain valuable CPD points.
Uncover the insight behind your data. This module brings you through data basics and how to get the most out of the data you already have at your fingertips.
Knowledge gain:
Understanding Data & Analytics Fundamentals
Best Alternatives to Google Analytics
Big Data and Data Mining
Machine Learning, AI, Analysis Types, and Forecasting
Tool Walkthroughs:
Google Analytics
Moz
Google Search Console
Facebook Ads Management and Facebook Business Manager
Learn how to manage, store and use data in a way that keeps your customer privacy at the heart of your business.
Knowledge gain:
Preparing and Managing Data
Agile Thinking
Adaptability in the Workplace
Case Studies:
Salesforce
Slack
Expert Insights:
The Risks with Digital
Privacy in the Age of Siri and Alexa
3. Data Security and Compliance
Good data management is underpinned by secure, compliant data gathering and management. Demonstrate best practice to your customers and web visitors using the GDPR and CCPA learnings below.
Knowledge gain:
Laws and Guidelines
Get Ready for the California Consumer Privacy Act (CCPA)
Key Concepts of GDPR
GDPR Enforcement: How the 2019 Google Fine Made a Statement
Your email database is one of your biggest assets. Nurture it, segment it and use it creatively to deliver high impact digital marketing results that dramatically improve your ROI.
Knowledge gain:
Managing Email Data
Growing an Email Subscriber Database
Practical Guide to Email Marketing Metrics
Case Study:
The Skimm
Toolkits included:
Practical Guide to the Top Email Marketing Automation Tools
Present and summarise the key findings contained in your data. Learn how creative visualisation and presentation can help share a wider understanding of what your data is telling you.
Knowledge gain:
Reporting, Visualization, and Presenting Data
Improving Your Presentation Skills
The Best Analytics Tools for Digital Marketing
Enhancing Your Problem-Solving Skills
Data-driven Reporting
Toolkits included:
Practical Techniques to Help Analyse Data Using MS Excel
Funnel Conversion Reporting
Master Your Presentations
Case Study:
Analytics and Harnessing Customer Intelligence with Drinkaware
Expert Insights:
Excel Magic
Hands-on With Analytics
Duration:
This course consists of approximately 11-hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want.
Exam:
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Home of Hands-on Learning & Practical Resources: Right from the moment you sign-up for a course, you’ll become a DMI Professional Member and get access to our library of premium resources for free for 6 months.
DMI Membership Hub is the world’s largest library of on-demand practical resources designed by top industry experts that will enable you to easily implement your learnings, and make an instant business and career impact. You will also enhance your work while saving time and effort with 2000k+ professional resources including toolkits, templates, and stay relevant with bite-sized continuous learning opportunities such as webinars and short video lessons on the latest skills from AI to GA4.
Templates and toolkits - Practical resources to download, built so you can put them to work in your role right away.
Premium content - Articles, ebooks, industry reports, case studies, podcasts and more. With tried-and-tested tips and the latest in digital marketing.
Courses - Unlock access to free short lessons exclusive to Professional Members, along with special discounts on all DMI courses.
Community - Talk, interact, work together and connect with our global member community and industry experts through our lively forum.
Webinars - Meet & learn from top industry leaders through our live interactive webinars. Ask questions, get insights, and connect with peers.
Continuous Professional Development (CPD) - Once you’re certified, you can keep learning and earning CPD points to keep your certification up-to-date