DMI Tracks - Digital Display e-learning

certified digital display associate course

Learn how to set up a display campaign in this powerful interactive Digital Display course. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy.

 

Why should I take this program?

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with digital display and advertising campaigns.

  • 4 Interactive Modules
  • Associate Level Certification
  • 7 Hours self-paced learning content
  • FREE DMI Membership included
  • Practical Toolkits and Templates

Key skills and competencies you will gain

  • Project Management 
  • Advertising Campaigns 
  • Graphic Design 
  • Script Writing
  • Measuring Data  
  • Budget Management

Target audience: 

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Digital Display. You don’t need any specific marketing background to undertake and succeed with this course. This course will walk you through the fundamentals of Digital Display. 

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

What will I accomplish?

Upon successful completion of a 1-hour online examination, candidates will be awarded one of the world’s most widely recognized digital marketing certifications. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers. Students will also receive a globally recognised certified professional badge to display on their LinkedIn profiles, whilst also gaining access to the MyDMI membership platform to maintain their skills as they continue to learn and grow, to network, and to gain valuable CPD points.

Course content:

There are four modules in this program:

  1. Project Management and Planning an Advertising Campaign
  2. Creativity and Preparing an Advertising Campaign
  3. Creating a Display Advertising Campaign
  4. Data, Collaboration, and Optimizing Campaigns

1. Project Management and Planning an Advertising Campaign

Develop your knowledge of display advertising by focusing on project management skills and how best to plan a digital advertising campaign.

Knowledge gain: 

  • Fundamentals of Display Advertising 
  • Project Management

Toolkits included: 

  • Buyer Persona Template
  • Digital Marketing Campaign Brief
  • Digital Media Plan Template
  • One-year Gantt Calendar Template
  • Content and Channel Matrix Template

Expert Insights: 

  • Omni-Channel Marketing

2. Creativity and Preparing an Advertising Campaign

Understand display platforms, and how to use your creative skills to best effect as you set up your campaigns.

Knowledge gain: 

  • Setting up a Display Advertising Campaign  
  • Graphic Design Principles and Best Practices 
  • How to Write a Video Marketing Script 
  • How to Make Videos Without Hiring a Professional 
  • Enhancing Your Creativity    

Toolkits included: 

  • Brand Style Elements Template

3. Creating a Display Advertising Campaign

Deepen your knowledge of campaign creation, display strategy and targeting fundamentals.

Knowledge gain: 

  • Creating a Display Advertising Campaign 
  • Targeting and Bidding in a Display Advertising Campaign 
  • The Beginner's Guide to Programmatic Advertising 
  • Using Google Ads for Video  

Case Study/Webinar: 

  • Tinder: Taking Dating into a Dystopian Future?

4. Data, Collaboration, and Optimizing Campaigns

Develop your knowledge by learning how to work with data to measure and optimize your campaigns. Learn effective ways to work with others – external agencies, team members, and colleagues.

Knowledge gain: 

  • Measuring and Optimizing Display Advertising Campaigns  
  • 6 Tips to Re-engage Your Audience 
  • Working With Others  
  • Successful Collaboration

Case Study/Webinar: 

  • Best Practices for Working with a Digital Agency

Toolkits included: 

  • Media Budget Tracker
  • Targets and KPIs - Your Essential Toolkit

Expert Insights: 

  • Creating Successful Content and Advertising Strategies with Brian Lavery

Duration:

This course consists of approximately 7-hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want. 

Exam:

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Home of Hands-on Learning & Practical Resources: 
Right from the moment you sign-up for a course, you’ll become a DMI Professional Member and get access to our library of premium resources for free for 6 months.

DMI Membership Hub is the world’s largest library of on-demand practical resources designed by top industry experts that will enable you to easily implement your learnings, and make an instant business and career impact. You will also enhance your work while saving time and effort with 2000k+ professional resources including toolkits, templates, and stay relevant with bite-sized continuous learning opportunities such as webinars and short video lessons on the latest skills from AI to GA4. 

  • Templates and toolkits - Practical resources to download, built so you can put them to work in your role right away.
  • Premium content - Articles, ebooks, industry reports, case studies, podcasts and more. With tried-and-tested tips and the latest in digital marketing.
  • Courses - Unlock access to free short lessons exclusive to Professional Members, along with special discounts on all DMI courses.
  • Community - Talk, interact, work together and connect with our global member community and industry experts through our lively forum.
  • Webinars - Meet & learn from top industry leaders through our live interactive webinars. Ask questions, get insights, and connect with peers.
  • Continuous Professional Development (CPD) - Once you’re certified, you can keep learning and earning CPD points to keep your certification up-to-date