Learn how to rank your site on Google. This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time.
Why should I take this program?
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this interactive short course will teach you the benefits of how your website content, mobile optimization and usability will improve your overall website performance and more.
5 Interactive Modules
Associate Level Certification
9 Hours self-paced learning content
FREE DMI Membership included
Practical Toolkits and Templates
Key skills and competencies you will gain
Search Rankings
Website Performance
Data Analysis and Forecasting
Problem-Solving
On-Page and Off-Page SEO
Strategy and Evaluating
Visualizing and Reporting Data
Agile Thinking
Target audience:
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in SEO. You don’t need any specific marketing background to undertake and succeed with this course. This course will walk you through the fundamentals of Search Engine Optimization.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
What will I accomplish?
Upon successful completion of a 1-hour online examination, candidates will be awarded one of the world’s most widely recognized digital marketing certifications. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers. Students will also receive a globally recognised certified professional badge to display on their LinkedIn profiles, whilst also gaining access to the MyDMI membership platform to maintain their skills as they continue to learn and grow, to network, and to gain valuable CPD points.
Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content.
Knowledge gain:
Implementing Strategic SEO Practices
Measuring and Reporting SEO Campaigns
Evaluating the Performance of SEO Content
Toolkits included:
Targets and KPIs - Essential Toolkit
Content and Channel Matrix Template
Getting your Search Marketing Campaign up and running
Case Study / Webinar:
SEO Webinar with Joe Williams Q&A
Duration:
This course consists of approximately 9-hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want.
Exam:
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Home of Hands-on Learning & Practical Resources: Right from the moment you sign-up for a course, you’ll become a DMI Professional Member and get access to our library of premium resources for free for 6 months.
DMI Membership Hub is the world’s largest library of on-demand practical resources designed by top industry experts that will enable you to easily implement your learnings, and make an instant business and career impact. You will also enhance your work while saving time and effort with 2000k+ professional resources including toolkits, templates, and stay relevant with bite-sized continuous learning opportunities such as webinars and short video lessons on the latest skills from AI to GA4.
Templates and toolkits - Practical resources to download, built so you can put them to work in your role right away.
Premium content - Articles, ebooks, industry reports, case studies, podcasts and more. With tried-and-tested tips and the latest in digital marketing.
Courses - Unlock access to free short lessons exclusive to Professional Members, along with special discounts on all DMI courses.
Community - Talk, interact, work together and connect with our global member community and industry experts through our lively forum.
Webinars - Meet & learn from top industry leaders through our live interactive webinars. Ask questions, get insights, and connect with peers.
Continuous Professional Development (CPD) - Once you’re certified, you can keep learning and earning CPD points to keep your certification up-to-date