DMI Tracks - Social Media e-learning

certified social media associate course

Fast-track your social media marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units.

 

Why should I take this program?

More than mere 'lessons', this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.

  • 5 Interactive Modules
  • Associate Level Certification
  • 13 Hours self-paced learning content
  • FREE DMI Membership included
  • Practical Toolkits and Templates

Key skills and competencies you will gain

  • Social Listening 
  • Social Intelligence 
  • Social Media Marketing
  • Social Community Building
  • Brand Storytelling
  • Building Personas 
  • Enhancing Creativity 
  • Content Marketing
  • Strategic Thinking

Target audience: 

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in social media. You don’t need any specific marketing background to undertake and succeed with this course. This course will walk you through the fundamentals of Social Media Marketing. 

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

What will I accomplish?

Upon successful completion of a 1-hour online examination, candidates will be awarded one of the world’s most widely recognized digital marketing certifications. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers. Students will also receive a globally recognised certified professional badge to display on their LinkedIn profiles, whilst also gaining access to the MyDMI membership platform to maintain their skills as they continue to learn and grow, to network, and to gain valuable CPD points.

Course content:

There are five modules in this program:

  1. Revealing Insight: Social Customers
  2. Social Content: Brand Storytelling
  3. Creativity: Designing Social Content
  4. Thinking Strategically: Social Sharing
  5. Social Selling: CX and Social Communities

1. Revealing Insight: Social Customers

Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.

Knowledge gain: 

  • Gaining Insight with Social Research
  • Key Concepts of Social Selling
  • Understanding Your Buyer
  • Building Customer Personas
  • Social Listening and Social Intelligence 

Toolkits included: 

  • Strategy research template
  • How to manage your online reputation
  • Buyer persona template

Case Study / Webinar: 

  • Glossier (Skincare & Beauty)

2. Social Content: Brand Storytelling

Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.

Knowledge gain: 

  • Purpose of Content Marketing
  • Content Creation & Repurposing
  • Creating and Curating Content for Social Selling
  • Developing Your Brand Story
  • Essential Skills: Project Management 

Toolkits included: 

  • Digital Media Tracker & Planner
  • Digital Marketing Campaign Brief
  • Project Management Gantt Chart template

Case Study/Webinar: 

  • 4 Lessons from Lewis Capaldi
  • Webinar: Brand Storytelling

3. Creativity: Designing Social Content

Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.

Knowledge gain: 

  • Graphic Design Best Principles
  • Design Foundations: Brand Guidelines and Consistency
  • Enhancing Your Creativity
  • The Power of Design-Led Content Marketing
  • Essential Skills: Designing & Building Graphics

Case Study/Webinar: 

  • Lego
  • Brand Strategy & Planning with venturethree
  • Wimbledon

Expert Insights: 

  • Reading: The Power of Design led content Marketing

4. Thinking Strategically: Social Sharing

Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.

Knowledge gain: 

  • Matching Content with the Right Channels
  • Content Scheduling and Promotion
  • Adding Insight for Buyers
  • Sharing Content to Build Engagement
  • Essential Skills: Becoming a Strategic Thinker 

Toolkits included: 

  • Content and Channel Matrix Template
  • Social Media Calendar Template
  • Seek > Sense > Share Toolkit
  • How to use Anders Pink for Content Curation

Case Study/Webinar: 

  • CMO Webinar: Planning for the Future of Marketing

Expert Insights: 

  • Reading: Social Media Demographics Guide for Digital Marketers

5. Social Selling: CX and Social Communities

For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)

Knowledge gain: 

  • Building and Engaging Your Network
  • Strengthening Buyer Relationships, and deeper post-sales relationships
  • Increasing Conversions using Social Tools and Techniques
  • The Basics of CX and assessing CX
  • Upselling and Cross-Selling 

Case Study / Webinar:

  • Podcast: Social Media Communities
  • Webinar CX - Reinventing the Digital Customer Journey in the Pharmaceutical Industry

Expert Insights: 

  • Reading: The Growing Trend of B2B Influencer Marketing
  • Reading: The Enduring Marketing Power of Customer Loyalty Schemes

Duration:

This course consists of approximately 13-hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want. 

Exam:

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Home of Hands-on Learning & Practical Resources: 
Right from the moment you sign-up for a course, you’ll become a DMI Professional Member and get access to our library of premium resources for free for 6 months.

DMI Membership Hub is the world’s largest library of on-demand practical resources designed by top industry experts that will enable you to easily implement your learnings, and make an instant business and career impact. You will also enhance your work while saving time and effort with 2000k+ professional resources including toolkits, templates, and stay relevant with bite-sized continuous learning opportunities such as webinars and short video lessons on the latest skills from AI to GA4. 

  • Templates and toolkits - Practical resources to download, built so you can put them to work in your role right away.
  • Premium content - Articles, ebooks, industry reports, case studies, podcasts and more. With tried-and-tested tips and the latest in digital marketing.
  • Courses - Unlock access to free short lessons exclusive to Professional Members, along with special discounts on all DMI courses.
  • Community - Talk, interact, work together and connect with our global member community and industry experts through our lively forum.
  • Webinars - Meet & learn from top industry leaders through our live interactive webinars. Ask questions, get insights, and connect with peers.
  • Continuous Professional Development (CPD) - Once you’re certified, you can keep learning and earning CPD points to keep your certification up-to-date