Fast-track your social media marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units.
Why should I take this program?
More than mere 'lessons', this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.
5 Interactive Modules
Associate Level Certification
13 Hours self-paced learning content
FREE DMI Membership included
Practical Toolkits and Templates
Key skills and competencies you will gain
Social Listening
Social Intelligence
Social Media Marketing
Social Community Building
Brand Storytelling
Building Personas
Enhancing Creativity
Content Marketing
Strategic Thinking
Target audience:
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in social media. You don’t need any specific marketing background to undertake and succeed with this course. This course will walk you through the fundamentals of Social Media Marketing.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
What will I accomplish?
Upon successful completion of a 1-hour online examination, candidates will be awarded one of the world’s most widely recognized digital marketing certifications. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers. Students will also receive a globally recognised certified professional badge to display on their LinkedIn profiles, whilst also gaining access to the MyDMI membership platform to maintain their skills as they continue to learn and grow, to network, and to gain valuable CPD points.
Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.
Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.
Knowledge gain:
Purpose of Content Marketing
Content Creation & Repurposing
Creating and Curating Content for Social Selling
Developing Your Brand Story
Essential Skills: Project Management
Toolkits included:
Digital Media Tracker & Planner
Digital Marketing Campaign Brief
Project Management Gantt Chart template
Case Study/Webinar:
4 Lessons from Lewis Capaldi
Webinar: Brand Storytelling
3. Creativity: Designing Social Content
Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.
Knowledge gain:
Graphic Design Best Principles
Design Foundations: Brand Guidelines and Consistency
Enhancing Your Creativity
The Power of Design-Led Content Marketing
Essential Skills: Designing & Building Graphics
Case Study/Webinar:
Lego
Brand Strategy & Planning with venturethree
Wimbledon
Expert Insights:
Reading: The Power of Design led content Marketing
Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.
Knowledge gain:
Matching Content with the Right Channels
Content Scheduling and Promotion
Adding Insight for Buyers
Sharing Content to Build Engagement
Essential Skills: Becoming a Strategic Thinker
Toolkits included:
Content and Channel Matrix Template
Social Media Calendar Template
Seek > Sense > Share Toolkit
How to use Anders Pink for Content Curation
Case Study/Webinar:
CMO Webinar: Planning for the Future of Marketing
Expert Insights:
Reading: Social Media Demographics Guide for Digital Marketers
For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)
Knowledge gain:
Building and Engaging Your Network
Strengthening Buyer Relationships, and deeper post-sales relationships
Increasing Conversions using Social Tools and Techniques
The Basics of CX and assessing CX
Upselling and Cross-Selling
Case Study / Webinar:
Podcast: Social Media Communities
Webinar CX - Reinventing the Digital Customer Journey in the Pharmaceutical Industry
Expert Insights:
Reading: The Growing Trend of B2B Influencer Marketing
Reading: The Enduring Marketing Power of Customer Loyalty Schemes
Duration:
This course consists of approximately 13-hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want.
Exam:
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Home of Hands-on Learning & Practical Resources: Right from the moment you sign-up for a course, you’ll become a DMI Professional Member and get access to our library of premium resources for free for 6 months.
DMI Membership Hub is the world’s largest library of on-demand practical resources designed by top industry experts that will enable you to easily implement your learnings, and make an instant business and career impact. You will also enhance your work while saving time and effort with 2000k+ professional resources including toolkits, templates, and stay relevant with bite-sized continuous learning opportunities such as webinars and short video lessons on the latest skills from AI to GA4.
Templates and toolkits - Practical resources to download, built so you can put them to work in your role right away.
Premium content - Articles, ebooks, industry reports, case studies, podcasts and more. With tried-and-tested tips and the latest in digital marketing.
Courses - Unlock access to free short lessons exclusive to Professional Members, along with special discounts on all DMI courses.
Community - Talk, interact, work together and connect with our global member community and industry experts through our lively forum.
Webinars - Meet & learn from top industry leaders through our live interactive webinars. Ask questions, get insights, and connect with peers.
Continuous Professional Development (CPD) - Once you’re certified, you can keep learning and earning CPD points to keep your certification up-to-date