Digital marketing is a broad term that covers strategies and opportunities that one can digitally market to customers. Although certain elements may lean towards traditional marketing, a large part of the digital strategy is to attract customers. A digital marketer today must, for example: optimise, analyse, create useful and engaging content, talk to customers on Social Media, A/B test, work with customer journeys and buyer personas.
Through Digital Marketing Institute, we offer useful certification courses, which are recognized by e.g. Microsoft, IBM, Google, LinkedIn and more. Whether you want to immerse yourself in search engine optimization (SEO), or quickly learn how you should share content that creates the right feeling with potential customers, we have the courses.
These are e-learning courses, and can be completed wherever you are (as long as you have internet). Each course is made up of themed modules that contain short lessons, quizzes, a demo environment and suggestions for useful resource pages.
get certified IN DIGITAL MARKEting useful resources
In collaboration with IGM, we are also pleased to offer a richer selection of digital marketing courses. The courses cover, among other things: SEO, content marketing, copywriting, Facebook, Snapchat, Instagram and LinkedIn. In addition, we deliver the Digital Marketing Institute's courses in classrooms.
Read our article: Why upgrade from traditional to digital marketing?
